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You don’t have to be in the business ofonline marketing and SEO, to know the importance of social networking and online personal and professional profiles. Presenting a standard CV is certainly not going to get the message across. If you really want to impress prospective employers or clients, you need to boost your online image. Showing them your wares, is no more than sending a URL. In this article, we look at a strategy to making your online personality really pop.

• Have A Central Webpage. Sites like Wix and Webs are online website builders that are perfect for building a personal website. They automatically includesearch engine optimizationfeatures so your profile can be found easily. They include a great interface that makes it easy to upload and change the content at anytime. If you can use Microsoft Word, you can make a website with these types of website builders. They are free, unless you want to remove Google adverts. Make sure you include buttons so anyone can click through to your Facebook, professional profiles and your blog.
• Blog. A WordPressblog is an excellent way to show your prospective employer or client you really know what you are talking about. With ample articles, you have built up over time, you will never need a cover letter to try and prove you have the knowledge and experience. By writing a piece each week on issues you see in your professional career, you will have built up a large amount of serious content in no time. As long as your blog has previous and recent posts, it will always be extremely relevant.
• Social Media Profiles.Social media profiles are a great way to show different sides of your personality. You should let others know this from your initial home page. Facebook is a great look at you and your interests. This can be a mix of personal and professional. LinkedIn, for example, is a great demonstration of your professional relationships. Your whole personality is often important for a decision maker. Appear healthy, fun and friendly. Make sure you know a little about taking good photos, and make sure you always upload in HD. Edit your photos with simple photo-editing software to keep you looking good.
• Video.If you really want someone to get to know you, video is an excellent solution. Videos should always be relevant. By this we mean, if you are in Accounting, for example, you should present your video in a manner that matches your industry. If you are work in a creative agency, your video might look like an advert of yourself. Simple video editing tools that come with the major operating systems allow you to make a very good quality piece. Always invest in a little study of what it takes to shoot a good video. Personal video CVs need to be of a higher quality than just a simple YouTube video. A good HD camera, some good lighting, and you are more than half way there. A little make-up will probably also help.
• Reputation Management.Now that you have made sure your online personality is being viewed, it is more important than ever you manage your online profile and image. Google Alerts, for example, is an excellent way to see whenever your name appears online somewhere. There is a range of simple and free programs, through to paying professional agencies, to make sure there is nothing bad or damaging about you on the web.

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