Biscuits are crucial in business
In a survey of over a 1000 business professionals carried out by Holiday Inn last year over 80% claimed that the biscuit selection could influence the outcome of a meeting. Of course this comes as no surprise to readers of NCOTAASD as we have often been asked for a bit of impromptu biscuit consultancy by those enlightened types who want to ensure that their meeting goes as smoothly as possible. We have also heard what a negative impact poorly chosen biscuits can have. Holiday Inn’s survey found that the most popular choices as sensible biscuits were chocolate digestives, shortbread and Hobnobs. They also found that 2 biscuits was considered a polite quantity for people to take.
In our opinion its fair to say that those dreadful continental biscuit assortments are the kiss of death to a good meeting. Not only are the biscuits covered in very bitter chocolate that doesn’t go well with tea, they are also small and unsatisfying. This leads to a lack of focus as people either day dream about proper biscuits or try to figure out which of the woefully undersized selection is the least objectionable.
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