suave | indonesia youth, culture, design and creative catalogue and magazine
Suave is a national monthly magazine which supports all activities in the creative community in general. Suave record all the fashion trends, culture and creativity of young people with a lighter style, entertaining but still look smart.
Since its first publication in April 2004 and after 4-year journey from Suave Suave evolved into Suave FREE CATALOG MAGAZINE. With more articles, coverage, photos and features a creative, Suave will surely meet the thirst for information note of cultural trends that develop young people in Indonesia.
With an average of more than 120 pages, Suave present in the first week of every month in 3 versions namely:
1. free print version can be obtained free of charge at the pickup point (distribution or places to hang out).
2. printable version sold with a bonus cd containing a digital version of Suave.
3. digital version can be free in dirunduh www.suavecatalogue.com.
So, keep in touch with Suave and stay tuned at www.suavecatalogue.com, because Suave will always display the creativity and beauty of a youth culture trend most recent.
ARE YOU suave enough?
CONCEPT MAGAZINE
The basic concept of suave is the media campaign that had the vision and mission of promoting local professional clothing. That means it’s time’ve had to promote local clothing seriously. Local time’ve known the same clothing the masses, not just org2 the itu2 again. So his vision of promoting local emang clothing, the brand image and revenue, too, of course.
Therefore constrained by the format suave quite simple, memorable exclusive, with the design and layout is refreshing and attractive. Suave so free, but even though the magazine became one of the products Collectible
DETAILS MAGAZINE
* Publication of each month
* 15,000 copies of the print version (80% free, 20% sold)
* Unlimited copies of digital versions
* On average, more than 120 pages
TECHNICAL SPECIFICATIONS
* Size: 17 cm x 24 cm
* Full color offset printing
* Material:
- Cover: Art Carton
- Content: Art paper 85 gr
* Saddle stiched (sewing wire)
TARGET READERS
Gender: 50% Male
50% Women
Age: 15% = 15 -18 years
75% = 18 – 27 years
10% => 27 years
S.E.S: B and C
Profession: Student, Student, Professional and creative young workers
CONTENTS
The catalog
Suave Fresh
People
The streets
Suave reviews
Look who’s talking
One place
Showcase
Head to head
Ad quiz
Fashion article
Event reviews
Snapshot
Fashion spread
Music profile
VISION AND MISSION Suave
Vision: Suave makes a major media campaign for the local clothing in Indonesia. It also brings Suave to the international level.
Mission: To promote local branding image clothing in order to compete with foreign produk2
MISSION IN 2009
In this 2009 campaign is “EVERYBODY TALKING ABOUT Suave”.
Tagline that we think will cover all aspects related to the development of our magazine is
Subscription Info:
SUAVE CATALOGUE
Head Office
Jl. Gempol Wetan No.50
Bandung 40115
Ph/ Fax. (022) 423 0901
Jakarta Representatives
GRAHA ROI FORMULA
Lantai 4 Suite 505
JL. Sultan Iskandar Muda 222
Kebayoran Lama, Jakarta Selatan
phone. 021.937.90720
phone. 021.723.2437
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